If you can remember Kings of Leon pre-haircut and imagine fusing together all the good bits like the primal vocals, then add clean, hooky guitar lines in the style of Johnny Marr, you are getting close to the Wu Lyf sound.  Their name suggests an urban guerilla, and their website is filled with religious and political propaganda, all of which seems to be a deliberate misleading of the industry, who is very interested in them. And rightly so.

This four-piece from Manchester deserve to be hyped and have record label execs chasing their tails, and the large Paul Smith-clad crowd know it.  I have no idea what to expect tonight but Wu Lyf come on with understated presence, looking a bit unsure of themselves.  Old fashioned organ sounds coupled with heavy, precise drumming and somewhat otherworldly vocals make it hard to draw comparisons, and I’m at a loss as to describe them and how great they are.

The lead singer has a ferocious voice, which sounds shredded by being constantly pushed to the limit – at times you wish he would be more melodic to complement the lush guitar playing, but Wu Lyf are all about reinventing their own wheel. ‘Heavy Pop’ is an atmospheric builder with harsh vocalisations, played near the end of the set when the band seems finally at ease with their ethereal soundscapes.

They may not feel the need to document their every move on Twitter and the like, defying today’s social media-obsessed world, but what you get in return is mystique and indefinable new music.  Prepare to be thrown.

Wu Lyf appeared at The Arches, Glasgow on 1st of February.