Pegged as “Louis Armstrong lost in disco”, Nottingham five-piece Dog Is Dead are bringing their melodic indie pop to a stage near you this summer. Having recently signed a deal with Atlantic Records, Dog Is Dead look set to have a very promising career, starting this weekend with a coveted slot at what has become T In The Park’s main rival, Rockness Festival. They play this coming Saturday on the Golden Voice Stage, but first Gutter stole 5 minutes with guitarist Paul Roberts.

How are you feeling about your forthcoming performance at Rockness this weekend?
We’re all looking forward to it. We’ve never been before, but we’ve got a great slot, and it’s a great line-up, and we’re just hoping for a positive reception.

How does your performance differ at a festival, in comparison to one of your own gigs?
Not much to be honest. Obviously, there will be more people who won’t know us so we need to impress, but we always aim to put on the best show that we can, wherever we are.

How important do you feel festivals are for bands?
Festivals are great for bands to get noticed. We’re a prime example of how important they are, especially after Glastonbury last year.

Do you get much chance to catch other bands live when playing festivals?
Yeah, we normally try and enjoy the festival, and stay for the duration. Festivals are always fun, and watching an array of bands always puts smiles on our faces!

Is there anyone in particular you’d like to see at Rockness this weekend?
I’m really looking forward to Morning Parade on Friday, and I’ve heard good things about Sparrow And The Workshop.

What has been your favourite festival moment, so far?
Playing Glastonbury last year was a huge highlight for us all, and attending the festival as well.

What three things do you rate of vital importance in surviving the festival experience?
Tent, sunglasses, and enough company to make it interesting!

Your Childhood EP is available now. Dog Is Dead play Rockness on 11th July and a headline gig at The Lexington in London on 13th July 2011.