“Cheeky For A Reason” is The View’s forthcoming album scheduled for release in July 2012 and marks their highly-anticipated return to the UK music scene.

Formed in 2005 while still at school, playing their own versions of Sex Pistols and Squeeze before writing their own material and showcasing it in the pubs and clubs of Dundee, Scotland where they are from.

The View released their debut album, “Hats Off To The Buskers” in January 2007 to positive reviews and favourable comparisons to The Libertines.

“Which Bitch?” was the 2009 follow-up to their debut which featured a collaboration with fellow Scot Paolo Nutini but was met with lukewarm reviews from critics.

“Bread And Circuses” was the band’s third studio album released in 2011 but charting at a disappointing #14 in the UK album chart with lead single, “Grace” failing to chart at all.

In preparation for “Cheeky For A Reason” release in July, The View are showcasing the album to both fans and critics alike this week – at Cottiers Theatre, an intimate venue in Glasgow tomorrow night and Hoxton Bar & Kitchen in London on Thursday.
The View are poised for a dramatic return to the UK music scene with a lot to prove with their forthcoming effort but they have never been a band to shy away from a fight – so fireworks are inevitable!

The View are also scheduled to tour this summer in support of their forthcoming effort including stints at Rockness and The Wickerman Festival as well as Glasgow’s 02 Academy.

“Cheeky For A Reason” is released on 9th July 2012 and will be preceded by single “How Long” on 21st May and a free download “Hold On Now” available on 15th May.